The Healthy Jacksonville Childhood Obesity Prevention Coalition

Based in Jacksonville, Florida, the Healthy Jacksonville Childhood Obesity Prevention Coalition (HJCOPC) is one of the Community Coalitions of Healthy Jacksonville, an initiative under the Florida Department of Health in Duval County. These coalitions engage citizens, health professionals and other local organizations to make a lasting, positive impact upon the health of Duval County residents.

The mission of the HJCOPC is to prevent and reduce obesity in children and adolescents by promoting healthy and active lifestyles for the children in Duval County. As it pursues this mission, the Coalition adheres to these values:

  • Community involvement and empowerment
  • Partnership and collaboration
  • Inclusion and equity
  • Respect for diversity
  • Shared decision-making
  • Information sharing and communication

As expanded upon throughout this website, the HJCOPC is bringing its mission to life through seven Calls to Action that focus efforts on nutrition, active living, advocacy and youth empowerment.


In 2006, members of the HJCOPC and other community stakeholders authored the Duval County Evidence-Based Policy Development for the Prevention of Childhood Obesity Report. The report presented a list of policy recommendations based upon best practices, scientific research and evidence-based interventions proven to prevent childhood obesity. The report offered guidance to local community and professional organizations, schools and government entities.

By 2008, the HJCOPC had made great strides in implementing the report’s policy recommendations. The Blue Foundation for a Healthy Florida (now the Florida Blue Foundation) recognized the HJCOPC’s work. Jacksonville was one of six communities in the state of Florida funded by the Foundation to create a community action plan to help battle childhood obesity.

In 2009, the HJCOPC released its plan, entitled Healthy Kids, Healthy Jacksonville: A Community Call to Action to Reduce Childhood Obesity. Referred to as the Call to Action, the plan’s ultimate stated goals are to:

  • Educate and increase awareness about the issue of childhood obesity and its negative impacts
  • Recommend specific actions, strategies and policies to be implemented by citizens, organizations and local governments to reduce and prevent childhood obesity

In 2011, the Coalition celebrated its 10th anniversary, the HJCOPC by releasing Stories from the Field, a report illustrating the progress made toward achieving the objectives of the Call to Action. In 2013, the Coalition released the 2013 edition of Stories from the Field to further illustrate efforts made by its members to create a healthier community.